Legal
Privacy Policy
Effective date: September 4, 2026
This policy explains what information Anne Alms Consulting ("we," "us") collects through annealms.com and our related tools, including the Belief Builder Assessment™, and how we use it. We currently operate as a sole proprietorship under Anne Alms, doing business as Anne Alms Consulting.
Information we collect
- Contact information you provide: first name, email address, and any other details you share through a contact form, the Belief Builder Assessment™, or booking a call.
- Assessment responses: your answers to the Belief Builder Assessment™ and the resulting scores, which we use to generate your personalized result.
- Payment information: when you purchase a service, payment is processed by Stripe. We receive confirmation of your purchase but do not receive or store your full card number.
- Website usage information: standard analytics data (such as pages visited and general location) collected automatically through our website host and any analytics tools we enable.
How we use your information
- To deliver the service, assessment result, or content you requested.
- To send follow-up emails related to your assessment result and, if you don't opt out, occasional educational content about better salesmanship.
- To process payments and manage scheduling for paid services.
- To improve our content, assessment, and services.
- To respond to questions you send us directly.
How we share your information
We do not sell your personal information. We share information only with the service providers that help us run the business, including:
- Stripe, for payment processing.
- Formsubmit, to deliver contact form and assessment submissions to our inbox. We do not currently use a separate email marketing platform for ongoing nurture sequences; if we add one in the future, we'll update this policy to name it specifically.
- Netlify, for website hosting.
Each of these providers is only given the information needed to perform its function and is bound by its own privacy and security obligations.
Cookies and analytics
Our website may use cookies and similar technologies to understand how visitors use the site. If we add tools such as Meta Pixel or Google Analytics, we'll list them here specifically so visitors know what's actually running.
Data retention
We retain your information for as long as needed to provide our services, maintain business records, and meet legal or tax obligations. You may request deletion of your information at any time, as described below.
Your choices and rights
- You can unsubscribe from marketing emails at any time using the link at the bottom of each email.
- You can request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it, by emailing anne@annealms.com.
- If you are located in the EU/UK or a U.S. state with its own privacy law (such as California), you may have additional specific rights under that law. See the note at the end of this document.
Children's privacy
Our services are directed at working professionals and are not intended for anyone under 18. We do not knowingly collect personal information from children.
Data security
We use reasonable administrative and technical safeguards to protect your information, including relying on providers like Stripe and Netlify that maintain their own security standards. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected with an updated effective date above.
Contact
Questions about this policy or your information can be sent to anne@annealms.com.
This document is a starting-point draft based on common practice for a small consulting business collecting emails, assessment data, and payments. It is not legal advice. Two things worth flagging specifically: (1) if you expect any EU/UK visitors, GDPR has more specific requirements (a stated legal basis for processing, data transfer disclosures, and in some cases a DPO) that this draft doesn't fully cover; (2) some U.S. states (California, Colorado, and others) have their own privacy laws with specific required language once your traffic or revenue crosses certain thresholds. Have an attorney confirm which of these actually apply to you.