Sales strategy for senior living, residential cruising, and luxury hospitality.
Your buyers are making one of the biggest decisions of their lives: how and where to live. Anne Alms helps sales teams earn the trust that decision requires, and close more because of it.
- 15+ years leading sales
- Senior living, residential cruising & luxury hospitality
- Built as an introvert, on trust instead of pressure
Nobody buys a new life on impulse.
Your buyer might be choosing care for a parent, leaving a home they've lived in for 30 years, or selling the house to live at sea. They bring fear, family opinions, and a status quo that feels safer than change.
Pressure makes all of that worse. Trust is what moves it forward.
Four things every buyer has to believe before they say yes.
That's Buyer Belief™. When a deal stalls, one of these broke down. Anne's work starts by finding out which one.
Take the free Belief Builder Assessment™- 1
Person
Do they trust who they're dealing with?
- 2
Solution
Do they believe this is the right fit for them?
- 3
Outcome
Can they picture what their life looks like after?
- 4
Decision
Does moving forward feel safer than waiting?
Who Anne works with
- Senior living operators and multi-community groups. Team training, sales systems, and KnowNext.
- Residential cruising and luxury hospitality & residence companies. Sales strategy for long-cycle, high-emotion decisions where buyers are buying a lifestyle.
- Companies selling into senior living. Founders and teams who need to understand how operators actually buy.
KnowNext
Turn website visitors into families who are ready to talk.
KnowNext is a 5-minute care assessment that lives on your community's website. Families get clarity on their next step. Your team gets warm, informed leads instead of cold inquiries.
Start with a 60-day, two-community pilot.
See how KnowNext worksWays to work together
- Strategy Session: $395 for 60 minutes
- Sales Assessment: $2,500 for a diagnosis and written roadmap
- Advisory: from $2,500/project or $3,500/month
- Team Training & Sales Systems: from $7,500
The Founder
An introvert in the sales director's chair.
Anne spent 15+ years leading sales in senior living, residential cruising, and luxury hospitality. Her work in luxury relocation showed her the whole life transition buyers go through, not just the moment they sign.
Anne is an introvert who started her sales career in the Philippines and rebuilt it from zero in the US: new market, no network, and a business culture she didn't grow up in. She built a $20M+ career by listening better, not talking louder. That's not a disclaimer. It's the whole point.
Now she runs Anne Alms Consulting full-time.
More about Anne