About Anne
An unlikely person to build a $20M+ sales career.
Anne is an introvert. That's not a disclaimer — it's the whole point.
Sales, the way it's supposed to work.
Anne has spent her career selling and leading sales teams in hospitality, travel, residential and cruise-style sales, and senior living — high-consideration environments where trust, emotion, and a real decision are always on the table. Over that career, she's generated $20M+ in revenue, without scripts, canned urgency, or pressure tactics.
She's also led the teams doing that selling — including the marketing functions that fed them — which means she's seen the craft from both sides: as the person in the room with the buyer, and as the person responsible for making sure a whole team could do it well, consistently, without depending on any one person's personality.
Great salesmanship was never about being the loudest person in the room.
Anne doesn't fit the stereotype of a salesperson — and that's exactly why her career challenges it. She built $20M+ in revenue as an introvert, in industries where the assumption is that you need to be relentless, aggressive, or larger-than-life to win. She wasn't, and she still won — because buyers don't actually want to be persuaded. They want to be understood well enough to trust the decision they're making.
Every one of us is a buyer somewhere in our own life — and every buyer deserves better salesmanship.
Not more pressure. Not more scripts. Better. That holds whether or not that buyer is ever buying from Anne — it's the standard she thinks the whole profession should be held to.
Building something of her own.
Anne started her sales career in the Philippines. When she moved to the United States, she rebuilt it from zero — new market, no network, starting over completely — and years later had generated $20M+ in career revenue.
After years of generating that revenue and building sales systems for other people's businesses, Anne started asking an obvious question: if she could build this for someone else, why not build it for herself? Anne Alms Consulting exists to give sellers, founders, and sales leaders the same trust-based approach that built her own career — and to give Anne the freedom and ownership that comes with building something that's actually hers.
See where you stand.
The fastest way to get a feel for how Anne thinks about sales is to take the Belief Builder Assessment™ — free, about 10 minutes, and built to give you something useful immediately.
Take the Belief Builder Assessment™